EMCG (Eurasia Marketing Communications Group) was at the root of Russian marketing communications.
We entered the market in 1992, and in 1995 EMCG shaped into the entity it exists today. The introduction of TBWA to the Russian market was the Group’s first large-scale project in 1998. Dynamic development, growth of the client base and differentiated services enabled us to launch new brands within a few years: Tequila, Mediaplan and Tango, making a unique offer for complex client services in all communication areas – from traditional advertising to special solutions in media, design and digital.
Since 2008 EMCG, through GN, represents the interests of the Interpartners Network in Russia with their unique approach to transnational solutions in marketing communications.
In 2011 EMCG set up a group of agencies, M&C Saatchi, sharing its unique philosophy and method of addressing marketing challenges via the “Brutal Simplicity of Thought”: the ability to grasp the crux of the problem, to creatively reconsider it and provide a simple and bright solution often overlooked by the competitors.
As an international group, M&C Saatchi has the heart of the modern Londoner, projecting the unique creative spirit of contemporary London. Among the agency’s clients are both startups and global corporations feeling the need in vibrant, creative reframing and interpretation of brands.
EMCG is the holding management company. Its main function is to manage the resources of the companies within the holding, to build multidisciplinary teams, to manage complex projects involving the resources of its strategic partners. The management company also takes over the major administrative load (central planning, budgeting, tax and legal issues, mergers and acquisitions, internal audit, HR, IT, knowledge and best practice base, personnel training, etc.). EMCG is an entry point for clients with complex projects requiring interdisciplinary project
One of the most remarkable international agencies with a breathtaking development pace. Its specialty is design thinking and an entrepreneurial approach to the implementation of the most complex and non-standard projects. The agency absorbed the true spirit of the Saatchi brothers, visionaries and “gurus” of modern art and advertising. Their approach to work is coined the “Brutal Simplicity of Thought”, meaning the ability to grasp the crux of problems and provide simple, yet powerful, solutions.
Times change, and agencies change with them. Founded in 1998, GL Agency in 2015 was transformed into M&C Saatchi Interactive, modern innovative BTL agency, to adopt an approach «live marketing» - highly sought after today, the ability to respond quickly to any changes in the marketing services environment. The agency boasts an impressive list of awards and tremendous experiences. It understands the nature of the brand and the people, making them simple and harmonious communication.
The holding’s youngest and most dynamic company, Kislorod specializes in video production, from complex film-making projects and branded content, to modern web video projects. The company always follows the strict demands of the digital environment to production terms and budgets. The company employees’ cumulative expertise determines its unique character in the market.
An agency specializing in the creation and development of international brands and international marketing. As a part of Interpartners Worldwide, a network that unites independent agencies around the world, GN Interpartners’ distinctive competency is in “translating” values of global brands into local advertising languages. Having acquired vast experience in international marketing, the company has a unique knowledge base in strategic marketing, branding, CRM, digital, etc. In its work, the agency adheres to the “think globally, act locally” approach and skillfully applies its accumulated “global” knowledge in local markets.
Most young and ambitious agency group formed in 2015 and already has achieved significant success. This is not surprising, because it specialization - pharmacology and medicine, that is, the area that will always be in demand and relevant. Despite its youth, the agency has collected in its structure the best professionals whose experience in the pharmaceutical and medical fields is more than 10 years. So, we can say, that it in their blood.
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